Optimising your LinkedIn profile for your SAP job search

Today, digitalization in general and social networks, in particular, have actively entered our lives and are firmly rooted in it. In the past, social media was just a way to have fun and communicate with your friends, but now they have become a powerful tool that can also help you find a job. We will dedicate this article to LinkedIn – the most popular career-building network.

In the SAP 2022 market, LinkedIn is vital (statistics show that three people are hired through LinkedIn every minute), and a good profile can help you get in touch with hiring managers quickly. As SAP professionals who regularly interview SAP candidates, we’ve put together some essential tips for this social media to help you stand out from the crowd and get the job of your dreams.

1. Headline

A good headline should use keywords that will be used by recruiters and hiring managers when searching for candidates. This is an excellent opportunity to make sure you are at the top of their search list. Don’t know what to write? Think of this as a summary of your specific SAP skills.


ABAP developer

SAP Functional Expert, S/4Hana, SAP PP / MM / WM, SAP Certified

Expert ABAP, S/4HANA, and UI5, with multidisciplinary experience and cross-functional knowledge, cloud and local

2. Profile and background pictures

You would dress stylishly and look professional for an interview, right? Treat your profile picture in the same way. As for your background image, you can be a little more creative, but keep in mind the conciseness and simplicity.

3. “Open to Work” banner

If you are available for work, turn on the Open to Work banner in your profile, as recruiters may only search for candidates who are open to new opportunities.

This dropdown also gives you a chance to:

  • List the type of roles you are interested in, whether it is a contract or permanent;
  • Allows you to list your areas of a specification along with the locations you would consider your next project in;
  • Avoid being contacted about irrelevant roles.

4. About section

The About section allows you to give specific detail about your experience; think of it as your cover letter. Which SAP Modules have you had exposure to? How many end-to-end implementations have you been involved in? What industries have you experience in? And what technologies have you worked with or have certifications in?


An experienced SAP Logistics Consultant with 15 years of experience across 10 end-to-end full life cycle implementations across the UK and Ireland in the pharmaceutical, medical devices, and beverage sectors. Experience covering ECC6 and S4 Hana. Comfortable working in large & small teams to successfully deliver a project.

5. Experience

This section is your chance to detail your projects over the past years. Give specific dates which match your CV, and take the time to describe your responsibilities in each role. Ensure you list the technologies used, the modules you were responsible for, and whether you were involved in any training, testing, post-go-live support, or any other responsibilities you held in each role.

6. Endorsements and recommendations

I would always encourage candidates to ask for endorsements and recommendations from colleagues or managers at the end of a project. This is great for future hiring managers to see how you worked with other project team members and gives you another chance to highlight the specific areas you have expertise in.

7. Certifications and licenses

While your featured section might showcase some of your more recent certifications, this section is excellent for highlighting all the past certifications you have earned through the years.

8. Content

And the last chord, of course, in terms of content. LinkedIn is a platform for content like any social network, and good content will always attract attention and a more comprehensive network. Post materials that demonstrate your skills and provoke conversations.

Try to use at least a few tips, and you will definitely get the first results. We wish you a successful dream job search!